Keyword: SOR theory

1 article found.

Research Article

Sustainable consumption and impulse buying via livestreaming: The moderating role of price perception on urge to buy impulsively–A PLS-SEM analysis

Bui Huy Khoi

EUR J SUSTAIN DEV RES, Volume 10, Issue 2, 2026, Article No: em0374

https://doi.org/10.29333/ejosdr/17842